As mentioned on the 13th Chapter of the Getting Real E-Book, when Promoting the web or application that has been developed, proper steps should be done for its complete success. The proper way of promoting a product or service determines the popularity from the customers or end-users who will soon use the product.
When starting out in promoting an application, web developers should perform a Hollywood Launch like promotion. This kind of a promotion starts with a Teaser, then a Preview, and finally the most awaited Launch. This steps would give the end-users a sense of excitement and urge to finally get what they want.
It is then said that a powerful promo site would be a good idea to entice the users to avail the upcoming application. There are things that were mentioned that a good promotional site has to have and these are an Overview, Tour, Screen captures and videos, Manifesto, Case studies, Buzz, Forum, Pricing and Sign-up, and Weblog. These things will surely lure some customers one way or another.
A great way to cheaply advertise the product or application is to ride the blog wave. This is effective as advertising because making a blog about the application would be cheaper and much accurate. It would also spread as fast as an advertisement launched at the same time.
It is then advised to solicit early on even before launching the main application to have a foundation before the final launch of the application. Obtaining e-mail addresses would be a great asset for the web developers because at an early stage, they already have some people at their side.
It is mentioned that web developers should promote through education. this simply means that through education, the application that was made would be a benefit for the community. It would also serve as a promotional exposure for the users. Talk about hitting two birds with one stone.
It is said that when promoting, web developers should feature food. This would be like serving food to the customers. They would be excited with the serving because they are eager and hungry for the application. In other words, they are lock and loaded to use the application and to further scatter the buzz to other people.
It is also advised to track your logs because you should be aware of the people who are visiting the application. Web developers should have the idea who are the people who are talking about them and through this they can do things to make the application better.
It is then told that inline upsell will be an effective way to promote the application. This basically means that telling the current users to upgrade their accounts to a much higher level would be benefical to them. It would give them additional advantages and to further make their works easier.
Then finally, when promoting an application, web developers should be aware of the name hook. This is a way for people or users to be familiar about the application. A catchy and fun name for an application would further increase the popularity of a program.
